Maxi Zoo Ireland donates 160.000 euros in dog accessories to local charities

A big-hearted Cork couple are playing real life Santa to thousands of unwanted dogs this Christmas.

Tony and Alice Cross owners of Maxi Zoo are kitting out over 2,000 dogs in the care of fifteen charities throughout Ireland with a free coat to help them stay warm this winter.

The couple who operate 15 pet stores nationwide have given away approximately €160,000 of stock in an effort to ensure that as many animals as possible are protected from the wet and chilly weather.

Tony and Alice have a policy of ensuring that each Maxi Zoo store supports a local dog charity but their decision to make such a generous donation is the biggest charity project that they have ever undertaken.

“A dog’s breed, age, size and state of health affect how well it can withstand cold. Not every dog is robust and the slender breeds can freeze quite easily,” said Alice Cross, Executive Director of Maxi Zoo Ireland.

“A lot of dog breeds are originally from warmer climates and need protection in cold seasons. Their hair is often not thick enough to insulate their bodies so it made perfect sense for us to donate dog coats,” she added.

The recipients will also be stepping out in sytle as the dog coats by leading brands such as Smilla, Flinn and Hurtta are among the best-sellers at Maxi Zoo stores nationwide.

The coats are designed for everyday life and feature everything from fleece lining to reflective, water resistent and breathable materials.

“Putting a dog in a coat has nothing to do with vanity. It is about responsible pet ownership. There is no good reason why a dog’s clothing should not be as good as that of its owner’s outdoor clothing,” said Alice.

The full list of Maxi Zoo stores and charities benefitting include:

Bray & Finglas – Dogs Trust
Leopardstown & Tallaght – Leinster Animal Rescue
Naas & Maynooth – Little Hill Animal Rescue
Ballincollig – Animal Care Society and West Cork Animal Welfare
Midleton – Pauline’s Animal Rescue
Limerick – Limerick Animal Welfare
Longford – Hungry Horse Outside and Roscommon SPCA
Douglas – Mallow Animal Rescue
Waterford – Inistoige Puppy Rescue, Deise Animal Sanctuary, Great Hounds in Need
Carlow – Carlow SPCA
Clonmel – Mo Chara Animal Rescue