Due to popular demand, Maxi Zoo has teamed up with Dogs Trust and FIDO.ie for a second year to provide a free service to help local dog owners to do all that they can to ensure that their pets are never lost or stolen.


The service is intended to encourage pet owners to take the necessary action to guarantee that their pet is not among the estimated 100,000 Irish pets whose microchip details are incorrect or out of date.


The “Maxi Zoo Check Your Chip” initiative is free to all customers who are welcome to take their pet to any of our 16 store locations to have its microchip details scanned at any time during opening hours.

“A lot of pet microchips are of no use or contain the wrong information because the pet owner has since changed address or telephone number or because the chip was registered to an in-accessible database,” explained Darren Spoonley of Maxi Zoo Ireland.


“Pet owners who have bought their pet after it was microchipped may be surprised to discover that the chip contains their breeder’s contacts details which are often of little value in helping to reunite a lost pet with its owner,” said Darren.

Maxi Zoo is launching the free “Check Your Chip” service in association with Dogs Trust as part of National Microchipping Month which runs throughout the month of September. Pet experts at the store will continue to provide the ‘Check Your Chip’ service all year round.


Each dog will have its neck scanned to identity their unique microchip number. Customers can then provide their full contact details so that they can be cross-referenced and checked against the details on the FIDO.ie database, which is the largest of its kind in Ireland.

The FIDO.ie database is also part of the European Pet Network Database, which is invaluable in helping to identify pets who may be lost abroad or who may be stolen in Ireland and then found abroad.


FIDO.ie will contact any dog owners whose details do not match those on their database in order to make separate arrangements for them to update their details at nominal cost.


“A dog going missing is a hugely distressing experience for its owner. It is absolutely essential to ensure that the details on your pet’s microchip are up to date so that your pet can be successfully identified and to improve its chances of getting home and being reunited with you,” said Darren.